Hello Kitty/Hot Wheels

The first dual license on a Happy Meal box since 2008, with McDonald's as the core client and Sanrio and Mattel as licensors. Set in the design studio, the dual license needed to appeal to both boys and girls with a more mature approach than most Happy Meal promotions. The focus was on creativity for all.

Designer: Design | Typography | Art Direction | Retouch

- initial black-and-white concepts
- provide mood boards to support design ideas
- develop the look and feel to satisfy both licensors
- bespoke typography
- develop engaging activities aimed at 8+ aged children
- brief the Sanrio studio to develop a bespoke Hello Kitty character