Smurfs 2

The Smurfs 2 promotion took over the UK McDonald’s stores for eight weeks. All designs focused on the Smurf village and were applied to posters, decals, signage, children’s activities, packaging and banners. The promotion coincided with the Smurfs 2 movie.

Designer: Design | Retouch

- headline concepts
- develop a typographic treatment to be applied across the promotion
- create the Smurf village using images supplied by Sony Entertainment