McDonald’s birthday party

McDonald’s UK needed to refresh their birthday party branding using the ‘Happy’ character. New typographic treatment, fun graphics, 3D rendered Happy, confetti and bunting were used to complete the look. Partyware, invitations, flyers, window cards and party bags were developed.

Designer: Design | Typography | Art Direction | Artwork

- mood board and initial concepts
- develop a typographic treatment to be applied across the promotion
- brief the illustrators on new ‘Happy’ character poses